Back to Your Feed

How did you start your break into customer marketing?

1 Answer
Gina Leranth
Gina Leranth
Paycor Senior Director, Customer and Product MarketingJanuary 31

I first gained interest and experience in customer marketing through customer-focused and customer-exclusive events. Events that are designed specifically to bring customers together to form a sense of community and enable customers to become power users of your product bring you immediately close to understanding the voice of the customer and drawing insights that inspire future customer marketing initiatives. After spending time in person connecting with customers it was a natural path to begin to formalize an advocacy program, powered by technology, and developing marketing campaigns to drive loyalty, retention, and add-on product upsell or cross-sell - all empowered by the insights gathered when networking directly with the customer base.

931 Views
Related Templates
Developing Better Messaging
Thursday, April 18 • 12PM PT
Developing Better Messaging
Virtual Event
Deanna Abudu
Nabeel K. Adeni
Natalie Mackay
+46
attendees
Top Product Marketing Mentors
Christy Roach
Christy Roach
AssemblyAI VP of Marketing
Tanya Khakbaz
Tanya Khakbaz
Stripe Head of Product Marketing
Sarah Din
Sarah Din
Quickbase VP of Product Marketing
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product Marketing
Abdul Rastagar
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product Marketing