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How did you start your break into customer marketing?

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  1. Gina Leranth
    Gina Leranth

    Paycor Senior Director, Customer and Product Marketing • 3y

    I first gained interest and experience in customer marketing through customer-focused and customer-exclusive events. Events that are designed specifically to bring customers together to form a sense of community and enable customers to become power users of your product bring you immediately close to understanding the voice of the customer and drawing insights that inspire future customer marketing initiatives. After spending time in person connecting with customers it was a natural path to begi ...Read More

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