What are the key traits you look for in hiring customer marketing team members?

When building a customer marketing team one of the most critical characteristics I consider is that the individual is truly customer-centric and committed to improving upon and delivering a strong customer experience. Customer marketing requires many skills and talents similar to other marketing roles, but must also always layer in the additional dynamic of considering how to best relate to the customer to continue to drive brand loyalty and advocacy, to impact retention and revenue growth. Customer marketers must have extremely strong interpersonal communication skills, and also the ability to view an organization holistically to effectively partner cross-functionally.