Communities
Sign Up / Sign In
Back to Your Feed
What are the key traits you look for in hiring customer marketing team members?
1 Answer
Gina Leranth
Paycor Senior Director, Customer and Product Marketing • January 31
When building a customer marketing team one of the most critical characteristics I consider is that the individual is truly customer-centric and committed to improving upon and delivering a strong customer experience. Customer marketing requires many skills and talents similar to other marketing roles, but must also always layer in the additional dynamic of considering how to best relate to the customer to continue to drive brand loyalty and advocacy, to impact retention and revenue growth. Customer marketers must have extremely strong interpersonal communication skills, and also the ability to view an organization holistically to effectively partner cross-functionally.
935 Views
Related Ask Me Anything Sessions
Crossbeam Senior Director Product Marketing, Amanda Groves on Developer Product Marketing
March 26 @ 10:00AM PST
Canva Ecosystem Marketing Leader, Indy Sen on Self-Serve Product Marketing/Product Marketing for PLG
March 14 @ 11:00AM PST
Shopify Director of Product Marketing, Kevin MacGillivray on Self-Serve Product Marketing
March 13 @ 10:00AM PST
Related Templates
Top Product Marketing Mentors
Christy Roach
AssemblyAI VP of Marketing
Tanya Khakbaz
Stripe Head of Product Marketing
Sarah Din
Quickbase VP of Product Marketing
Sherry Wu
Gong Senior Director, Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Amanda Groves
Crossbeam Senior Director Product Marketing
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach
Amanda Groves
Crossbeam Senior Director Product Marketing
Related Questions
How would you approach this product marketing interview assignment?At what stage of a company should a product marketing team think about resourcing an industry-first approach?How do you get buy-in and attention from your partner sales force in order to even enable them?What's a typical career path for a Technical Product Marketer?How is your Product Marketing team structured?What are some things you wish you knew in your first few years of Product Marketing, that you have learnt since?