What metrics do customer marketing teams look at to define success?
Which do you find to be the most important?
1 Answer
Paycor Senior Director, Customer and Product Marketing • January 31
Customer Marketing teams should align their success metrics to the broader organizational goals and objectives. Some sample metrics of success include:
- Upsell or Cross-Sell Revenue Growth
- Overall organization retention
- Product adoption and utilization
- Customer Engagement Score modeling
- # or % of the base that is an external advocate (participating in testimonials, reference calls, etc.)
- Customer Lifetime Value
- Customer Effort Score
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