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What metrics do customer marketing teams look at to define success?

Which do you find to be the most important?
1 Answer
Gina Leranth
Gina Leranth
Paycor Senior Director, Customer and Product MarketingJanuary 31

Customer Marketing teams should align their success metrics to the broader organizational goals and objectives. Some sample metrics of success include:

  • Upsell or Cross-Sell Revenue Growth
  • Overall organization retention
  • Product adoption and utilization
  • Customer Engagement Score modeling
  • # or % of the base that is an external advocate (participating in testimonials, reference calls, etc.)
  • Customer Lifetime Value
  • Customer Effort Score
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