Henrique Saboia
Vice President of Growth, Hinge Health
Content
Well, it looks like you have many of the skills necessary to be an effective
product marketer. Your challenge will be to tell a compelling story to a PMM
leader that you have built all those transferable skills necessary to be a
successful PMM. I'd expect your recruiting cycle may take a bit long...more
I hope I understand your question correctly, but some of the most successful
PMMs I've hired include some that came from more traditional, non-tech companies
before. There are many transferable skills, like the ones you outlined above.
That said, it can be difficult to find a Product Marketing le...more
At Kiva, we're very lucky to benefit from the institutional knowledge of almost
15 years in the social impact space. Not only do we have great documentation,
but there are also many Kiva veterans that can help share and onboard new team
members. When it comes to impact-specific KPIs, we have many...more
Finding the best possible KPI to measure the success of a product both
qualitatively and quantitatively is incredibly challenging, and very few
companies ever get it right. I have found that the OKR process can be a great
help in that process. Specifically, if Growth and Product Marketing share t...more
Traditional Product Marketing and Growth Product Marketing should be
complementary functions. When done successfully, a Growth Product Marketing team
will be more focused on rapid experimentation and growing user engagement
metrics, and less focused on product development and product launches. An...more
That's such an interesting question. Over the last 5-10 years, I've seen
multiple organizations split Brand/Traditional Marketing from Growth Marketing.
While that creates focus and specialization, it also creates a confusing and
disconnected user experience. Organizations have started to recogni...more
It really depends on the lifecycle stage of the product and the goals/OKRs set
up each quarter. But it is very common for growth-focused initiatives to be
organized around the audience lifecycle. I often organize my teams, strategies,
and tactics around some version of the following but adapted t...more
Credentials & Highlights
Vice President of Growth at Hinge Health
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA