Content
Hinge Health Vice President of Product & Growth • 5y
Traditional Product Marketing and Growth Product Marketing should be complementary functions. When done successfully, a Growth Product Marketing team will be more focused...
5249 Views
Hinge Health Vice President of Product & Growth • 5y
Finding the best possible KPI to measure the success of a product both qualitatively and quantitatively is incredibly challenging, and very few companies ever get it righ...
3060 Views
Hinge Health Vice President of Product & Growth • 5y
That's such an interesting question. Over the last 5-10 years, I've seen multiple organizations split Brand/Traditional Marketing from Growth Marketing. While that create...
2831 Views
Hinge Health Vice President of Product & Growth • 5y
Well, it looks like you have many of the skills necessary to be an effective product marketer. Your challenge will be to tell a compelling story to a PMM leader that you ...
2538 Views
Hinge Health Vice President of Product & Growth • 5y
It really depends on the lifecycle stage of the product and the goals/OKRs set up each quarter. But it is very common for growth-focused initiatives to be organized aroun...
2428 Views
Hinge Health Vice President of Product & Growth • 5y
At Kiva, we're very lucky to benefit from the institutional knowledge of almost 15 years in the social impact space. Not only do we have great documentation, but there ar...
2020 Views
Hinge Health Vice President of Product & Growth • 5y
I hope I understand your question correctly, but some of the most successful PMMs I've hired include some that came from more traditional, non-tech companies before. Ther...
1990 Views
Credentials & Highlights
Vice President of Product & Growth at Hinge Health
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Growth Product Marketing, Industry Product Marketing, Product Marketing Career Path