Hinge Health Vice President of Product & Growth • 6y
That's such an interesting question. Over the last 5-10 years, I've seen multiple organizations split Brand/Traditional Marketing from Growth Marketing. While that creates focus and specialization, it also creates a confusing and disconnected user experience. Organizations have started to recognize that and correct it by merging growth and marketing back together to optimize for alignment and consistency in the user funnel. I ultimately believe organizations will merge back together, and that Ma ...Read More
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