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Marisa Currie-Rose
Director of Product Marketing at Shopify January 26
Growth Product Marketing focuses on driving feature adoption, activation and retention while Product Marketing is focused on the initial product launch and go-to-market moment. The primary goal of Gr
Jeff Hardison
Head of Product Marketing at Calendly August 10
Growth can mean different things in different orgs. In some orgs, a growth person owns acquiring new users (with performance marketing or ads, and so forth). In other orgs, growth helps with proposing
Henrique Saboia
Vice President of Growth at Hinge Health July 23
Traditional Product Marketing and Growth Product Marketing should be complementary functions. When done successfully, a Growth Product Marketing team will be more focused on rapid experimentation and
Kacy Boone
Head of Growth Marketing at Clockwise May 25
Growth Product Marketing is an emerging role, especially impactful at companies that have a strong Growth Product arm. As a Growth PMM, you should be mapped to a Growth Product team and support the te
Lisa Dziuba
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)December 4
Growth product marketing is a specialized type of product marketing that focuses on driving the adoption and growth of the product by leveraging data, experimentation, and optimization to identify and