What is Growth Product Marketing and how is it different? What are ways a PMM can demonstrate expertise in Growth PMM?
5 Answers
Hinge Health Vice President of Product & Growth • 5y
Traditional Product Marketing and Growth Product Marketing should be complementary functions. When done successfully, a Growth Product Marketing team will be more focused...
5248 Views
Shopify Director of Product Marketing • 3y
Growth Product Marketing focuses on driving feature adoption, activation and retention while Product Marketing is focused on the initial product launch and go-to-market m...
19549 Views
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Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 4y
Growth can mean different things in different orgs. In some orgs, a growth person owns acquiring new users (with performance marketing or ads, and so forth). In other org...
3074 Views
Clockwise Head of Growth Marketing • 3y
Growth Product Marketing is an emerging role, especially impactful at companies that have a strong Growth Product arm. As a Growth PMM, you should be mapped to a Growth P...
8170 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Growth product marketing is a specialized type of product marketing that focuses on driving the adoption and growth of the product by leveraging data, experimentation, an...
950 Views
Related Questions
How can you take your experience in growth marketing to transition to product marketing?How do you look at the difference and overlap between growth and product marketing? Sometimes Customer Marketing falls under Product Marketing, sometimes it doesn't. If it does, where do you recommend the team focus? If it's a separate team, any tips on how to best work with them? Any tips for building a Growth Product Marketing function in a fast growing early stage startup? And what departments (customer support, product, education) should you partner with?How do growth PMMs partner with growth PMs? What are the primary duties of each and what are the handoff points?Should a product marketing team have a growth product marketer? If so, when, and what should we think about their focus and scope of work?