Growth is very quantitatively focused and product marketing is qualitatively focused. How do you create a shared KPI between both functions?

Finding the best possible KPI to measure the success of a product both qualitatively and quantitatively is incredibly challenging, and very few companies ever get it righ...

First off, I love shared KPIs between departments (particularly between product management and product marketing management)! I’m happy you’re thinking this way. Historic...

Both Product Marketing and Growth Product Marketing should focus on quantitative impact. Both roles should focus on and track revenue, customer acquisition, and retentio...

There may be times that a product marketer has qualitative goals, but I’d say product marketing (in my experience) has had quantifiable goals more often than not. I think...

I would disagree that Product Marketing is very qualitatively focused. I think the challenge that PMMs typically have is that they primarily influence or support the team...

I'd leverage your Growth partners to help you show quantitative value of PMM initiatives. Often as PMMs we are the fuel for other parts of a GTM motion: we provide traini...