How would you advise one get formally started in a Product Marketing career track? I've previously worked in product management, sales and marketing and have just realized I've been performing many of the responsibilities of a Product Marketer for the last couple of years under a different title.
Hinge Health Vice President of Product & Growth • July 24
Well, it looks like you have many of the skills necessary to be an effective product marketer. Your challenge will be to tell a compelling story to a PMM leader that you have built all those transferable skills necessary to be a successful PMM. I'd expect your recruiting cycle may take a bit longer than someone already within the PMM track, and networking with multiple PMM leaders will be key to your success.
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What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.What does your product management team expect out of your product marketers in product meetings, and how do you measure if your team is delivering this effectively to your product management team?What are common struggles of product marketing managers?If you're trying to make a pivot into product marketing, what advice do you have for highlighting transferrable skills and addressing gaps?While looking at next level roles, how do you overcome hiring bias for the same domain. Your career history is what it is. Very few, if any, hiring managers are willing to look at the broad horizontal PMM skills that a candidate brings to the table. How do you balance the research, content, and GTM needs?