Communities
Sign Up / Sign In
How would you advise one get formally started in a Product Marketing career track? I've previously worked in product management, sales and marketing and have just realized I've been performing many of the responsibilities of a Product Marketer for the last couple of years under a different title.
1 Answer
Henrique Saboia
Hinge Health Vice President of Product & Growth • July 23
Well, it looks like you have many of the skills necessary to be an effective product marketer. Your challenge will be to tell a compelling story to a PMM leader that you have built all those transferable skills necessary to be a successful PMM. I'd expect your recruiting cycle may take a bit longer than someone already within the PMM track, and networking with multiple PMM leaders will be key to your success.
1672 Views
Google Marketing Head for YouTube & Android Spanish LATAM, Martin Raygoza on Product Marketing Career Path
April 30 @ 10:00AM PST
Google Product Marketing Lead, Varun Krovvidi on Developing your Product Marketing Career
February 15 @ 10:00AM PST
Postscript Vice President Of Product Marketing, Sam Melnick on Developing your Product Marketing Career
February 14 @ 10:00AM PST
Top Product Marketing Mentors
Sarah Din
Quickbase VP of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Product Marketing Lead
Related Questions
If you know that Product Marketing is your passion and you eventually want to be a leader of product marketing, how do you continue to grow in your role over time and take on the right experiences? When applying to pmm jobs, how important is it to align your past experiences with the new role? (For instance, if you worked in ecommerce, only apply to ecommerce roles.)What are the best firms to look for associate PMM roles? As a b2c product marketer, how best move into SAAS industry/b2b?What are the main functions that the PMM interfaces with and how do you see this changing over the next 2-5 years?How do you drive alignment across the exec team on messaging