How open would your company be to hire someone with category management experience for a PMM role? Lets say the person has worked on product development, GTM, sales enablement and campaigns for their category?

4 answers

All related (50)

Vice President, Product Marketing at Momentive (SurveyMonkey) • March 8

I’m not sure what you mean by “category management”, but many of the experiences you list are key experiences that any PMM should have. Having said that, many hiring managers (including myself) look f

8 Saves

Henrique Saboia

Vice President of Growth at Hinge Health • July 23

I hope I understand your question correctly, but some of the most successful PMMs I've hired include some that came from more traditional, non-tech companies before. There are many transferable skills

33 Saves

Jon Rooney

Vice President Product Marketing at Unity | Formerly Splunk, New Relic, Microsoft, Oracle • April 12

I imagine any company would be open to hiring people for PMM roles with this range of experiences. There are multiple paths to product marketing and all of these functions cover part of the responsibi

11 Saves

Grant Shirk

Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • August 15

I'm not certain if you mean category management in the retail/B2C space or the category management specific to sourcing and procurement. Either way, I don't think I'd rule someone out on this alone,

4 Saves

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