Huzaifa Dalal

Huzaifa Dalal

Senior Director Product Marketing, JFrog
About
I specialize in helping technology companies "cross the chasm" between present and future through taking an integrated approach to product success, product launch, business development, and delighting customers.

Content

Huzaifa Dalal
Huzaifa Dalal
JFrog Senior Director Product MarketingOctober 2
I agree with Mike above. Complex enterprise sales is about relationships and solution selling. There are multiple stages of selling and it should be part of your challenger solution selling course. These stages need collateral, marketing assets that excite, educate and enable the customer/user at......Read More
818 Views
Huzaifa Dalal
Huzaifa Dalal
JFrog Senior Director Product MarketingSeptember 29
Hello,  Its important to understand your sales cycle from Leads, Discovery, Demo, Negotiations, Close to Customer Success - what in the cyle is causing your deal velocity to slow down and why.  Are there more elements of Education required? Are you spelling the functional value of the produ......Read More
651 Views
Huzaifa Dalal
Huzaifa Dalal
JFrog Senior Director Product MarketingOctober 2
It depends which stage and how large is the enterprise one is targeting.  1. 30sec pitch/ 3 min pitch deck/ 30 min pitch deck - all are required  2. Kill sheets/ Cheat sheets/ (battle cards as Carrie mentions above) 3. If the customer is at lead stage - they need to know the content of email......Read More
621 Views
Huzaifa Dalal
Huzaifa Dalal
JFrog Senior Director Product MarketingMarch 1
I believe as a PMM you should have an awesome read on the business. As a PMM you should have responsbility of the product and/or product portfolio - this will give you insight into comms, creative, demand gen, sales enablement and other functions in the organization. This clarity or control can b......Read More
589 Views
Huzaifa Dalal
Huzaifa Dalal
JFrog Senior Director Product MarketingMarch 13
I really like what Mary, Ross and Josh have to say - great insights What's the product's objective? With the current plans will the business objectives and goals be met?  I'm asuming you are coming from the angle that the business objectives will not be met. Building a business case around ......Read More
552 Views
Credentials & Highlights
Senior Director Product Marketing at JFrog
Lives In Los Altos, California
Knows About Influencing the Product Roadmap, Product Marketing Career Path, Sales Enablement