What's the product marketing career path towards senior management (VP, CMO..etc)?
4 Answers
Tremendous VP of Marketing • 5y
I don’t think there is a typical career path to get to VP or CMO. That said, many CMOs for tech companies have product marketing experience, so it's a good place to start...
24586 Views
Amperity SVP, Head of Marketing • 6y
The path towards senior management is anything but a straight line. The best product marketers I've encountered worked in something other than product marketing early in ...
3157 Views
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Boxford Capital Managing Partner | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • 8y
Typically you start as an individual contributor PMM, then move into a director of PMM role. In midsize and larger companies, you would move into a VP of PMM role next. F...
835 Views
Qualys VP Product and Solutions Marketing | Formerly JFrog, Crowdstrike, Intel, Cadence • 7y
I believe as a PMM you should have an awesome read on the business. As a PMM you should have responsbility of the product and/or product portfolio - this will give you in...
690 Views
Related Questions
What's a typical product marketing career path? What are potential career paths after Product Marketing? How do the roles differ from manager to head of product marketing?What skills should a Group PMM focus on in order to set themselves up for VP roles? What careers path do you see for people who are already até a senior level but dont want to focus only in product marketing? What comes after head of PMM, e.g. if you want to move to VP of a marketing team, how to do that? And how to ensure that you're getting knowledge of other marketing functions (e.g. paid) so that you are equipped to lead an entire marketing team (vs. just a PMM discipline)?