How do I influence the roadmap of our product, when my product team isn't very open to it?
I spend a lot of time with customers and prospects, and constantly hear feedback on our product. But my product management team doesn't seem to value this feedback.
Fivestars Senior Manager, Product Marketing • 8y
There are a few questions here: How do I influence the team, how do I influence the roadmap, and how do I get them to listen to the feedback I'm bringing from customers. ...
1791 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
Winning over stakeholders is a key part of being a PMM, and it might be your approach that needs an iterative update. IMO, influencing roadmap comes down to influencing P...
571 Views
Upcoming Event
Mastering Market Research
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 8y
Echoing what Josh and Ross have mentioned, to influence the PM team it's all about figuring out the gaps that the product team has and how you can add value. Competitive ...
895 Views
Woven Head of Marketing • 8y
Bring them market insights, not feature requests. I share recorded interviews and sales calls with the product team to help them understand our customers. Also, I hunt do...
849 Views
Qualys VP Product and Solutions Marketing | Formerly JFrog, Crowdstrike, Intel, Cadence • 7y
I really like what Mary, Ross and Josh have to say - great insights What's the product's objective? With the current plans will the business objectives and goals be met?...
578 Views
Nextdoor fmr Head of Growth and Product Marketing • 6y
That's tough since a lot of it is interpersonal dynamics. I don't think there's a silver bullet but a couple thoughts that might help: 1. Bring product into some of the...
966 Views
Related Questions
How do you influence product roadmap as a product marketer. What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?What are the main channels product marketing can use to influence roadmap?Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? How can you influence the immediate product roadmap if the pre-launch customer research revealed to you that the MVP would not add significant value to your customers? How do you influence product roadmap when big picture product vision hasn't been established and there are continuous changes?