This is probably pretty standard for most companies, but these sales materials have been the most used:
- One pagers / data sheets (product overviews, use cases, etc.)
- Pitch decks that reps can customize and/or leverage 'templated slides' for easy 'drag and drop' presentation building when prepping for a meeting
- Quick hit videos -- these are usually short product demo or use case clips they can share
Beyond the well known ones above, we've seen reps finding a ton of value in higher value things like tools, such as calculators. A lot of our best 'lead gen tools' or 'consulting tools' were originally created as spreadsheets, but eventually we invested in building these as proper web-apps that look good.