Which sales materials have been most helpful?

Answer

5 Answers

Sales Content

Justin Graci

HubSpot Marketing Fellow - Partner GTM & Product Readiness • 3y

This is probably pretty standard for most companies, but these sales materials have been the most used: One pagers / data sheets (product overviews, use cases, etc.) Pitch decks that reps can customize and/or leverage 'templated slides' for easy 'drag and drop' presentation building when prepping for a meeting Quick hit videos -- these are usually short product demo or use case clips they can share Beyond the well known ones above, we've seen reps finding a ton of value in higher value things li ...Read More

5,810 Views
Amanda Groves

Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y

Certain sales materials have proven to be consistently helpful in driving successful sales outcomes. Here are some effective sales materials that have shown their value: Sales Playbooks: Comprehensive guides that provide sales reps with messaging, positioning, objection handling, and value propositions for different scenarios. Case Studies: Real-world examples showcasing how your product or solution has solved challenges for similar customers, adding credibility and relatability. Product Demo Vi ...Read More

398 Views
Alissa Lydon

Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 2y

This depends on the needs of the sales team that I am working with. But no matter the type of content, what makes it useful for sales is how it can fit into their preferred ways of working. For example, let's say that you want to train the team on updated messaging. You probably have an in-depth messaging guide that tells the broad narrative of your product (problem, solution, and value). You might think that you can just train the sales team on this new story, and leave behind the doc as refere ...Read More

536 Views
Huzaifa Dalal

Qualys VP Product and Solutions Marketing | Formerly JFrog, Crowdstrike, Intel, Cadence • 7y

Hello,

Its important to understand your sales cycle from Leads, Discovery, Demo, Negotiations, Close to Customer Success - what in the cyle is causing your deal velocity to slow down and why.

Are there more elements of Education required? Are you spelling the functional value of the products correctly, or is it the value of doing business with your company - not clear.

Dig a little more - and the answer will be right there :)

713 Views
Christine Sotelo-Dag

Close Head of Product Marketing • 4y

The essentials - and SDR deck, a first call deck, a standard intro demo, competitive intel and customer stories. Outside of those standards, our sales team really values our customer facing roadmap. And outside of standard 'big logo' customers testimonials - the more specfic industry / segmented testimonials we can provde - the better.

612 Views