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All related (32)
Mike Flouton
VP, Product at Barracuda Networks November 16
Complex enterprise sales are more about relationships and solution selling than they are collateral. So, if anything, content and collateral becomes less important the farther up market you go. These
Hien Phan
Director of Product Marketing at Amplitude June 17
I have spent my entire career selling into large enterprises. Now I work with our enterprise sales team executing complex enterprise sales, and enabling them with tools and content. My two-cent is tha
Savita Kini
Director of Product Management, Speech and Video AI at Cisco March 11
Bulk of my career has been in mid-to-large enterprise solutions -- from engineering to marketing and sales enablement. I agree with Mike's commentary, it is super important to understand what is solut
Huzaifa Dalal
Senior Director Product Marketing, Observability at CrowdStrike October 2
I agree with Mike above. Complex enterprise sales is about relationships and solution selling. There are multiple stages of selling and it should be part of your challenger solution selling course. Th