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For those of you in more complex sales targeting larger companies, what are the go-to pieces of content/collateral that you encourage sales to send? More specifically, what do you like to send to help a user convince their economic decision maker?
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How do you make sure your sales enablement is not just a checklist of tactical activities but an actual strategically valuable program?
What are some ways you can build credibility with Sales, ensuring that they will leverage your messaging and materials?
Our lower priced offerings seem to be the biggest competitors of our enterprise packages. What sales enablement activities and content help your sales reps sell your high priced packages?