What are some of the best ways to begin becoming a more influential Demand Generation Manager?

The most important thing around influence is clearly identifying and communicating how your work is contributing to sales success and ultimately having a positive impact on the business. Early on in my career, I learned that the most effective marketers are deeply committed to designing their goals around metrics sales teams actually care about. This essential insight is what inspired me to shift away from measuring leads to measuring marketing-generated pipeline.  Changing metrics may be daunti ...Read More

Honing your craft and being able to share insights and recommendations (based on data) is a great start. Managers often don't have time to get into the weeds, but if they get insights they don't know or recommendations on how to do something differently, this is a good first step in becoming influential. Being concise in your delivery is also important. If you're putting together a written proposal, it's always recommended to start with a brief summary of the expected outcomes/key findings at th ...Read More

The [long] answer to this is part art, part science. Whether you are in a product led growth role, or creating demand for a sales led go to market organization, knowing your customer (KYC), developing compelling narratives and messaging, and leading with data are essential. But HOW you lead with these is equally important. It’s easier to do the KYC and data piece, the HOW is an art that takes time and credibility. General rule of thumb is to build trust through genuine curiosity and understandin ...Read More

Some of the best ways to become a more influential demand generation manager consists of what is often referred to as “soft and hard skills”. I’m doing an AMA on this topic, but I’ve compiled a list of the key areas I believe you should focus on. Data-informed. Have a deep understanding of the metrics that matter. Be sure to tie your campaigns back to the desired outcomes. Subject matter expertise. There is breadth and depth to demand gen. Develop a solid foundation for where you either speciali ...Read More