How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?
Databricks Senior Director, Demand Generation • 1y
When addressing alignment with executive stakeholders it is important to drive clear goals, KPIs, RACIs, and a strategy that outlines the pros and cons. This can include ...
1806 Views
Former CRO and CMO at Calendly • 3y
This is a tricky one! First, you should assume that both stakeholders have good intent and that they’re willing to work together to resolve the issue. It’s critical to go...
3435 Views
YouTube Marketing Lead for NFL Sunday Ticket on YouTube TV | Formerly Google Cloud • 1y
When two senior execs have opposing views, my goal is to get to the root of the disagreement and find some common ground. Here's how I try to approach it: Listen and gain...
433 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
This is tough to navigate but doable. I recommend that you actively listen to both sides. Try to meet them where they are at. To do so, you’ll need to empathetically list...
454 Views
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 11mo
It's important to know that it's not your job to convince everyone of your strategy. Ultimately, you are both responsible and accountable for the strategy, execution, and...
434 Views
Mews Head of Growth Marketing • 1y
When two senior executives disagree and I’m stuck in the middle, IMO alignment begins with stepping back to pinpoint the root of the disconnect - not picking a side. My g...
516 Views
JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 2y
Another great question, one of the most sensitive and difficult! Handling a situation where two senior executive stakeholders disagree can be challenging, but it's criti...
682 Views
Atlassian Sr. Director: Head of Global Lifecycle Marketing, Teamwork Foundations (Self-serve & High Touch) • 1y
It’s all about finding common ground and keeping the conversation focused on business outcomes. Below is my typical approach: Listen to perspectives of both executives ...
449 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
This is tough to navigate but doable. I recommend that you actively listen to both sides. Try to meet them where they are at. To do so, you’ll need to empathetically list...
377 Views