Jessica Shields

Director of Product Marketing, Mastercard

Content

What are the new trends that would set us up for a great PMM career in next 10 years? I see there is a huge focus on influencer marketing programs these days. Is this something you would recommend to focus on or are there any new skills you would recommend us to develop?

Jessica Shields

Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 8y

In my most recent search, I noticed a real change in the job descriptions for product marketing. Previously, it was more around positioning and go-to-market. Recently, it...

1323 Views

How early on in a customer's life cycle do you start cross-selling and promoting new products?

Jessica Shields

Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 8y

For small/mid-size businesses, CEB recommended the best opportunity of up-sell is within 90 days.

1198 Views

Looking for great examples of websites targeting developers. Anyone know of companies that are doing this really really well?

Jessica Shields

Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 8y

I think Digital Ocean (https://www.digitalocean.com/) does a great job!

781 Views

What are the most common hurdles you encounter that prevent launches from achieving their goals and conversely are there challenges you prepare for that never really materialize?

Jessica Shields

Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 6y

From my experience in Enterprise SaaS, I would add that companies often inflate the burn-in time for a new software solution to be successful in the marketplace and along...

510 Views

What are some messaging courses you would recommend?

Jessica Shields

Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 5y

I would recommend checking out April Dunford's book (she has many interviews / podcasts online as well). She wrote a book called Obviously Awesome. https://www.amazon.c...

508 Views

How can you prove to hiring managers in the interview process that you can hit the ground running as someone transitioning to product marketing?

Jessica Shields

Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 4y

I have found that creating a sample 30-60-90 day plan (just a one slide with a small grid) based on how you would approach the position and challenges that were discussed...

306 Views