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Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 8y
In my most recent search, I noticed a real change in the job descriptions for product marketing. Previously, it was more around positioning and go-to-market. Recently, it...
1324 Views
Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 8y
For small/mid-size businesses, CEB recommended the best opportunity of up-sell is within 90 days.
1199 Views
Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 8y
I think Digital Ocean (https://www.digitalocean.com/) does a great job!
782 Views
Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 7y
From my experience in Enterprise SaaS, I would add that companies often inflate the burn-in time for a new software solution to be successful in the marketplace and along...
511 Views
Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 5y
I would recommend checking out April Dunford's book (she has many interviews / podcasts online as well). She wrote a book called Obviously Awesome. https://www.amazon.c...
509 Views
Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 4y
I have found that creating a sample 30-60-90 day plan (just a one slide with a small grid) based on how you would approach the position and challenges that were discussed...
306 Views
Credentials & Highlights
Director of Product Marketing at Mastercard
Formerly Cognizant, Extreme Networks, Forescout, AT&T
Lives In Ontario, Canada
Knows About Product Launches, Messaging, Influencing the Product Roadmap, Launch Messaging, Launc...more