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How can you prove to hiring managers in the interview process that you can hit the ground running as someone transitioning to product marketing?

My background is in account management and client services. I'm nervous that I'll be asked questions that I don't have direct experience to answer. Anyway to answer questions based on my transferable skills to prove that I'm not a hiring risk?

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4 Answers
Influencing the Product Roadmap
  1. Monty Wolper
    Monty Wolper

    The New York Times Vice President, Head of Product Marketing • 4y

    As someone who didn’t start her career in product marketing and has since supported several internal transfers into PMM for perspective sharing and career growth, this question is near and dear to my heart. I can honestly say that some of the best PMMs I’ve hired and worked with have had very diverse backgrounds across sales, product, analytics, research, and marketing. PMM is an amalgamation of so many aspects of these roles, that experience in them often translates directly. It also helps you ...Read More

    608 Views
  2. Alex Lobert
    Alex Lobert

    Meta Product Marketing Lead, Facebook Monetization • 4y

    I find diverse experiences to be valuable to product marketing. When I think about research and influencing the roadmap, what is most important to me is: Can this person create a data-driven argument for change? That could be getting a client to adopt a product or changing an internal process.  Are they a strong project leader and can they organize diverse teams to get stuff done? This is a universal skill. Product Marketers often have to tackle ambigious problems and do so with a diverse, cross ...Read More

    1,307 Views
  3. Chris Glanzman
    Chris Glanzman

    ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y

    There are three large buckets of capability a Product Marketer needs to be effective. To demonstrate that you will be able to build momentum quickly in a new role, you'll need to show that you have all three. Having all three of these would put a candidate in "unicorn" status. Market Knowledge: You'll need to show familiarity with the broader market the company and product compete in. This includes competitor awareness and a strong understanding of the customer needs in that space. Product Knowl ...Read More

    348 Views
  4. Jessica Shields
    Jessica Shields

    Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 4y

    I have found that creating a sample 30-60-90 day plan (just a one slide with a small grid) based on how you would approach the position and challenges that were discussed. Ask to take 5 minutes on a Zoom call to walk the hiring manager through it and position it in such a way to level set how that you are on the same page. 

    307 Views

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