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Director of Product Management - Pricing & Packaging, CXP at Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • November 9
How do you leverage insights and prioritize qualitative vs quantitative as you build-out product messaging recommendations?
Do you have a methodology for validating messaging with users before a campaign goes live? I'm thinking of marketing campaigns here, not product or UX.
How do you balance succinct simple messaging with a complex technology product and or set of products.