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What are some messaging courses you would recommend?

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3 Answers
Messaging Frameworks
  1. Andy Yen
    Andy Yen

    ServiceNow Global Partner Marketing Director • 3y

    I've taken two professional development courses on messaging (Pragmatic Marketing, Magnetic Speaking Messaging Course), and several marketing courses online and through school.  My major takeaway from all of these courses is that marketing is about influence, and as a marketer you need to be the strongest advocate of your own work because everyone thinks they can do marketing. The best way to differentiate yourself as a marketer is to have a point of view of your industry and to create messaging ...Read More

    897 Views
  2. Jessica Shields
    Jessica Shields

    Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 5y

    I would recommend checking out April Dunford's book (she has many interviews / podcasts online as well). She wrote a book called Obviously Awesome. 

    https://www.amazon.ca/Obviously-Awesome-Product-Positioning-Customers-ebook/dp/B07PPW5V9C

    As for additional courses, I would recommend some storytelling courses. Coursera has a few. This is an area I am researching as well.

    510 Views
  3. Ajit Ghuman
    Ajit Ghuman

    Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 5y

    I'm not sure about courses, but recommend the following books: 1. Positioning: The Battle For Your Mind 2. Building a Storybrand by Donald Miller 3. Win Bigly by Scott Adams Outside of that, there is no better training than practice. Relook at the positioning on your website, on sales decks and decide whether it is consistent with strategy and if not, then come up with new positioning and messaging.  Daily life provides a lot of observations on positioning. From TV ad slots, to political campaig ...Read More

    2,041 Views

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