What are the new trends that would set us up for a great PMM career in next 10 years? I see there is a huge focus on influencer marketing programs these days. Is this something you would recommend to focus on or are there any new skills you would recommend us to develop?
3 Answers
AssemblyAI CMO • 6y
I'd add in the need for strong data and analytical skills. I don't think this is new, I see the need for it now, but I only see it growing as the role gets more deeply em...
1310 Views
Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 8y
In my most recent search, I noticed a real change in the job descriptions for product marketing. Previously, it was more around positioning and go-to-market. Recently, it...
1323 Views
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Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Product marketing is evolving together with the whole tech industry. The most interesting trends that’ll shape the PMM role will be:Active adoption of Product-Led and Sal...
435 Views