How early on in a customer's life cycle do you start cross-selling and promoting new products?
2 Answers
BrainKraft Founder • 8y
Consider start cross-selling if you know there is a need (it's annoying to get signup emails from ADT when you're already an ADT customer for over 10 years), and the cust...
1082 Views
Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 8y
For small/mid-size businesses, CEB recommended the best opportunity of up-sell is within 90 days.
1198 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
What approaches have you found successful for upselling and cross-selling enterprise products to existing customers?How early is too early to get involved in a product launch?How and at which GTM stage do you go about collaborating with finance/billing teams to set up new feature SKUs and pricing? How would you set goals and marketing budget for the first product launch of a product-led growth, B2B SaaS company coming out of stealth when you were the first marketer?Can you share some growth hacking tactics that work for boosting product adoption?At what point during feature development should product marketers get looped in on what's changing?