How early on in a customer's life cycle do you start cross-selling and promoting new products?
2 Answers
Forescout Technologies Inc. Director of Product Marketing • March 16
For small/mid-size businesses, CEB recommended the best opportunity of up-sell is within 90 days.
1103 Views
BrainKraft Founder • March 23
Consider start cross-selling if you know there is a need (it's annoying to get signup emails from ADT when you're already an ADT customer for over 10 years), and the customer is receptive. One way to look at it is the implementation window. If it takes more than 90 days to implement your product, I'm not sure up/cross-selling before then is productive. I'd be focusing all my communication to new customers around being successful with what they bought, not begging them to buy something else.
980 Views
Related Ask Me Anything Sessions
Superhuman Head of Product Marketing, Alex Rodrigues on Product Launches
Carta Vice President Product Marketing, Kelly Kipkalov on Go-To-Market Strategy
SurveyMonkey Senior Director, Head of Product & Lifecycle Marketing, Morgan (Molnar) Lehmann on Self-Serve Product Marketing
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Monzo Director of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Natala Menezes
Dialpad Vice President Product Marketing
April Rassa
Clari VP, Solutions Marketing
Sarah Din
Quickbase VP of Product Marketing
Related Questions
What Is Product Marketing?Have you taken this course (productmarketingbootcamp.com)? I am looking to hone skills/knowledge in product marketing. Coming from content marketing and marketing ops, it hasn't been as easy to merge into PMM. Any other course recommendation is appreciated too!How does Product Marketing measure the success of a launch?Any tips on how to prioritize product marketing resources in a company that is launch-heavy? Have you found bundling smaller releases together helpful to have a more compelling narrative and increase product marketing efficiency? How can you continuously optimize the partner marketing playbook?What are key certifications or courses to become a product marketing manager?