What are the most common hurdles you encounter that prevent launches from achieving their goals and conversely are there challenges you prepare for that never really materialize?
6 Answers
Adobe Head of Lightroom Product Marketing | Formerly Google, AdRoll • 6y
Although I’ve managed over 250 launches, not a single one has gone perfectly. That may sound crazy, but know that most of the time when something goes wrong, only I or a ...
2697 Views
SolarWinds Director of Product Marketing | Formerly Veracode, Atlassian, Amplitude • 7y
First thing is - I'm glad you mentioned "Launch Goals". It's great you're doing this! Not every PMM/PM does, so having these is awesome, and helps ensure that your laun...
741 Views
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Appcues Director of Product Marketing • 7y
I completely agree with RJ. One of the biggest mistakes I have seen is determining launch KPIs without a full understanding of who your target audience/market is. I have ...
623 Views
Mastercard Director of Product Marketing | Formerly Cognizant, Extreme Networks, Forescout, AT&T • 7y
From my experience in Enterprise SaaS, I would add that companies often inflate the burn-in time for a new software solution to be successful in the marketplace and along...
511 Views
CallRail Director of Product and Customer Marketing • 7y
Biggest hurdle I would say is having everyone aligned around the same timeline and goals. If only marketing is onboard with your predefined launch date and success metric...
495 Views
Phenomenal questions and subsequent responses. To add to this, I would say that there are several major factors that prevent product launches from being successful:1. Lac...
593 Views
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