What skills are the most important to develop when going from Sr. PMM to Director of Product Marketing?
I will work to see how I can accomplish this at my current company, but there are limited slots and I may need to go elsewhere. I know PMM is different at different companies, but it's helpful to hear what you look for
4 Answers
Treasure Data Director of Product Marketing • 1y
Great question! Definitely not an easy leap to make, but while there may not always be an opening at your current company, taking a proactive approach will position you w...
807 Views
MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 9mo
The shift from individual contributor to director is less about product marketing skills and more about leadership, strategy and influence. In my opinion, the most import...
1127 Views
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Pinterest VP, Product Marketing & Product Operations • 2y
First, here is how I'd define the scope and complexity of a Director level PMM role: At a director level, your work will be highly strategic in nature. For example, you...
8299 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2y
On your path from Sr. PMM to Director of Product Marketing, you may have a couple roles in between: Lead PMM (sometimes called Principle PMM) which is typically the highe...
982 Views
Related Questions
What is the most important product marketing skill to develop?What is the most underrated product marketing skill?What skills and qualifications are necessary to make the move from a Product Marketing Specialist to a Product Marketing Manager?What are the top 3 most technical skills a PMM needs to have? How do you hone these skills and talk about them during interviews?
What core skills should new product marketing managers learn first?How can someone acquire these skills to be qualified for a PMM role when PMM roles require 3-5 years experience with these skills?