Should product marketing decisions be data-driven or more so data-informed? Should PMMs lead with intuition and use data to back up their assumptions?

I love the data debate. A couple of my favorite quotes: "If you torture the data long enough, it will confess to anything" - Ronald Coase. "If I had asked people what th...

Marketing measurement has been, is, and will likely continue to be imperfect - attribution in particular is so tricky. So you can't always rely completely on data. Same t...

Data driven! You can use intuition (re: what you're hearing from prospects, customers, reps, analysts etc) to create a shortlist of assumptions, but you must validate tha...

The highest quality PMM decisions are ones where the data and customer anecdotes align. Skilled PMMs often bring a strong perspective to a conversation, but are willing t...

I'm not sure the distinction you're making between data-driven vs data-informed but I'm going to say that you should be data driven. There's some narrative about PMM tha...

The voice of the customer should be what drives your decisions as a PMM, and it reaches you through various channels. In some instances for OkCupid, that is completely da...

Good product marketing is a mix of art and science. While data is crucial for validating decisions and measuring success, you can't rely on numbers alone. The best PMMs s...

I really like the term you used here: "data-informed". At SurveyMonkey, we strive to use the best data we have available to inform our decisions. But you don't always hav...

Product marketing is an art and a science - while you want to make decisions based on data, you also have to use creativity to make bold moves. Decisions should be data-i...

All PMM decisions should be driven by user research, available data, market knowledge, and product expertise, topped up with an understanding of the company's long-term s...