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2 Answers
Jane Reynolds
Jane Reynolds
OkCupid Director of Product MarketingMarch 23
The voice of the customer should be what drives your decisions as a PMM, and it reaches you through various channels. In some instances for OkCupid, that is completely data-driven. For example, when Roe vs Wade was overturned in 2021, we saw an 18% increase in users stating they are pro-choice on......Read More
Liz Tassey (she/her)
Liz Tassey (she/her) VP of MarketingJuly 9
I love the data debate. A couple of my favorite quotes: "If you torture the data long enough, it will confess to anything" - Ronald Coase. "If I had asked people what they wanted, they would have said faster horses" - maybe Henry Ford I dont think it's an either-or answer. Data is obviousl......Read More