Which product marketing responsibilities should be centralized, and what should industry product marketers own?
8 Answers
Every company is a bit different, so the structure of roles and responsibilities are specific to the situation (size of the marketing org, product portfolio mix, selling ...
4464 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Product Marketing and Industry Marketing should both own: Deep category knowledge: ICPs, personas, and competitive Pitch deck, demo script, demo video, customer stories...
787 Views
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Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y
I love these big questions. What strikes me is there seems to be an underlying tension in several of the questions about industry vs. product marketing. Just like any two...
856 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 4y
In my experience - product marketers should continue to own all core PMM elements like product/solution-level messaging & positioning, enablement, AR, launch manageme...
780 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
Typically, when you get to the point of hiring Industry PMMs, I think of their role as sitting on top of the work your core PMMs are doing. In most cases, they're adaptin...
815 Views
Dusty Robotics Head of Marketing • 4y
When industry marketing is working successfully, this question becames harder to answer because it is a core component of the product marketing organization, and so it's ...
646 Views
Motive Product Marketing Lead • 3y
The most critical intersection of Industry Product Marketers and their Solution Marketing counterparts happens with product launches, re-launches, and major feature relea...
982 Views
In principle, new product launches and horizontal use cases should be centralized. Industry PMMs should decide which features are the most relevant to their vertical, and...
922 Views