When or why should a product marketing function carve out an industry marketing role vs just have traditional product marketing run this?
4 Answers
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
I answered the "when to introduce industry marketing" question here: https://sharebird.com/h/product-marketing/q/when-does-it-make-sense-to-lean-into-a-dedicated-vertical...
872 Views
Motive Product Marketing Lead • 3y
Industry Marketing is useful when a company has a wide portfolio of products or solutions that create value for a number of industry segments. The Industry (or Audience) ...
691 Views
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AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
A company that has multiple products, different buyers, and leans towards vertical SaaS needs solution oriented messaging in order to speak to the aspiration of the buyer...
622 Views
Dusty Robotics Head of Marketing • 4y
I've tackled this question a bit in other answers already, and I encourage you to check those out as well, but in essence -- industry marketing is one specialization in a...
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Related Questions
When is it the right time to invest in a robust industry marketing / product marketing motion, especially if it's a resource-constrained team? Do you have any tips for developing a Product Marketing function in an org where the Product Management team hasn't been long established?At what stage of a company should a product marketing team think about resourcing an industry-first approach?