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Kashyap Patel

Kashyap Patel

Sr. Director, Product Management, Druva
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Kashyap Patel
Kashyap Patel
Druva Sr. Director, Product ManagementFebruary 7
Here is what mine looked like roughly when I started about 9 months ago: 30 days: 1. Product onboarding and learning 2. Meet key people in PM, Sales, Marketing 3. Get introduced to tools used in the org 4. Understand the current messaging and positioning of the product(s)  5. Listen for ke......Read More
980 Views
Kashyap Patel
Kashyap Patel
Druva Sr. Director, Product ManagementOctober 25
Here is how I validate before and after finalizing them: 1. Form a guild or squad consisting of product manager, sales rep, CSM, an exec (if possible). Use them as a sounding board to get early feedback on messaging options - based on the positioning. 2. Once drafted, I validate it i......Read More
292 Views
Kashyap Patel
Kashyap Patel
Druva Sr. Director, Product ManagementOctober 25
Signs that the launch plan is headed in the right direction: 1. Your launch plan tasks in proj. management tool are buzzing and finishing well before time. You are well ahead of planned completion dates and that is always a great sign 2. Sales and CSMs cannot wait for enablement sess......Read More
262 Views
Kashyap Patel
Kashyap Patel
Druva Sr. Director, Product ManagementJanuary 8
Yes, a few. Actively,  1. Your own customers or power users who are passionate about your products. Get them into a call and chat with them. Do this atleast 5-6 times with different customers. 2. If you have a reseller or partner network, then their sales and CSM teams can be ta......Read More
249 Views
Kashyap Patel
Kashyap Patel
Druva Sr. Director, Product ManagementDecember 12
I have relied on the Message House and the Positioning Canvas (from April Dunford's book as well as PMA) for my work in the PMM field. These frameworks are quite well-known and there are a lot of examples available on the internet too. They do not differ as such when it comes to creating somet......Read More
239 Views
Kashyap Patel
Kashyap Patel
Druva Sr. Director, Product ManagementJanuary 17
Here is what I feel: Show them the trailer to get them to watch the movie. 1. Less is more. Simple and succinct is generally better.  2. Focus on the most important problem that you want to solve and that keeps it less convoluted. 3. The objective of a hook-worthy statement is to get t......Read More
236 Views
Kashyap Patel
Kashyap Patel
Druva Sr. Director, Product ManagementJanuary 17
Yes and no. * To create good product messaging, no. It takes many skills to create a good one. * To create a good representation of that good product messaging, probably yes. In general, you should be good at writing. But you don't have to be good at copywriting. Especially if you work in ......Read More
225 Views
Credentials & Highlights
Sr. Director, Product Management at Druva
Lives In Victoria, Australia
Knows About Product Marketing Career Path, Pricing and Packaging, Product Marketing KPI's, Establ......more