Kashyap Patel

Here is what mine looked like roughly when I started about 9 months ago: 30 days: Product onboarding and learning Meet key people in PM, Sales, Marketing Get introduced ...

Here is how I validate before and after finalizing them: Form a guild or squad consisting of product manager, sales rep, CSM, an exec (if possible). Use them as a sound...

I have relied on the Message House and the Positioning Canvas (from April Dunford's book as well as PMA) for my work in the PMM field. These frameworks are quite well-kno...

Yes, a few. Actively, Your own customers or power users who are passionate about your products. Get them into a call and chat with them. Do this atleast 5-6 times with...

Signs that the launch plan is headed in the right direction: Your launch plan tasks in proj. management tool are buzzing and finishing well before time. You are well ah...

Yes and no. To create good product messaging, no. It takes many skills to create a good one. To create a good representation of that good product messaging, probably yes...

Here is what I feel: Show them the trailer to get them to watch the movie. Less is more. Simple and succinct is generally better. Focus on the most important problem t...