At our start-up we have a history of deeply understanding our users' needs and can create loyalty and retention. But we find we are so careful about getting it "right" when it comes to what our product does that we lose the succint, repeatable marketing message. Do you feel that a succinct, hook-worthy statement that is 80% "right" is better than a "right" statement that is convoluted and hard to remember?

Question

William Davis · Accepted Answer

A few thoughts on this one... I would focus less on whether your message is a certain length or tone but is the messaging serving the purpose as it aligns to your business objectives. I talked a bit a

Liza Sperling · Answer

I love this question because balancing what feels like competing goals is one of the most challenging aspects of being a product marketer. The reality is that these aren't competing but complementary

Kashyap Patel · Answer

Here is what I feel: Show them the trailer to get them to watch the movie. Less is more. Simple and succinct is generally better.  Focus on the most important problem that you want to solve and that