Are there ways to test our messaging without spending a dollar on external validation?
6 Answers
Rimsys Regulatory Management Software VP of Marketing • 5y
This is where the loss of conferences/events this year has been painful. One of my favorite ways to test messaging is to attend conferences, work the booth, and see how w...
1893 Views
SurveyMonkey Director of Product Marketing | Formerly Apple • 3y
There's always a cost! You can interview existing customers to validate whether proposed messaging resonates, but it's difficult to get validation at scale this way (ce...
506 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Blue Yonder Product Marketing Director • 5y
Many organizations have customer advisory boards or customer councils. These are great venues to validate messaging and even directly ask key customers how they view yo...
475 Views
Druva Sr. Director, Product Management • 3y
Yes, a few. Actively, Your own customers or power users who are passionate about your products. Get them into a call and chat with them. Do this atleast 5-6 times with...
295 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 5y
You don't need to spend a dollar on external validation. But you do need external validation. One of the things I remember from a Pragmatic Marketing course I took ear...
1103 Views
Atlassian Principal, AI Product Strategy & Technical Marketing • 3y
Absolutely, there are a few ways to do so: Social listening - Monitor social media and online reviews for customer reactions and feedback on the messaging. Work with oth...
627 Views
Related Questions
What are some specific ways you test messaging in your target market and outside of your customer base? Thank you!What is the most efficient way to validate messaging with customers?What are some practical ways to test messaging prior to a product launch? (e.g. wynter, usertesting, customer interviews, etc.)How do you test the effectiveness of messaging?What are fast and cost-effective ways to do value prop and messaging tests?How do you and at what stages do you test your messaging?