What frameworks do you rely on when creating messaging and positioning? How might these frameworks differ if creating messaging and positioning from scratch vs. updating existing messaging and positioning?
4 Answers
Monte Carlo Vice President Product Marketing • 5y
There are a lot of frameworks and approaches to positioning and messaging, but I’ve found that a simple document including the following elements is most effective: Tell...
6052 Views
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 3y
We use a messaging ladder (a slightly customized version of many i've seen online) but are increasingly using a broader framework to connect our messaging to the buyer jo...
3976 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 3y
There are a few key components of messaging that are crucial, no matter what framework you are using: Define the problem statement. What is happening in the market that ...
634 Views
Druva Sr. Director, Product Management • 3y
I have relied on the Message House and the Positioning Canvas (from April Dunford's book as well as PMA) for my work in the PMM field. These frameworks are quite well-kno...
308 Views
Related Questions
What are the specific tools and frameworks you use to create positioning and messaging?What messaging framework do you use and why? How do you think about customizing some of the different messaging frameworks for your needs?Do you use any specific frameworks for your messaging/positioning? If so, which and how does the process look like?Does your method for developing product messaging differ from creating campaign narratives or website messaging?What framework or process do you use to develop messaging?