What frameworks do you rely on when creating messaging and positioning? How might these frameworks differ if creating messaging and positioning from scratch vs. updating existing messaging and positioning?
4 Answers
Monte Carlo Vice President Product Marketing • 5y
There are a lot of frameworks and approaches to positioning and messaging, but I’ve found that a simple document including the following elements is most effective: Tell...
6048 Views
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 3y
We use a messaging ladder (a slightly customized version of many i've seen online) but are increasingly using a broader framework to connect our messaging to the buyer jo...
3974 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 3y
There are a few key components of messaging that are crucial, no matter what framework you are using: Define the problem statement. What is happening in the market that ...
634 Views
Druva Sr. Director, Product Management • 3y
I have relied on the Message House and the Positioning Canvas (from April Dunford's book as well as PMA) for my work in the PMM field. These frameworks are quite well-kno...
308 Views
Related Questions
What are the specific tools and frameworks you use to create positioning and messaging?Do you use any specific frameworks for your messaging/positioning? If so, which and how does the process look like?What messaging framework do you use and why? How do you ensure that your messaging framework gets implemented company-wide?What framework or process do you use to develop messaging?Does your method for developing product messaging differ from creating campaign narratives or website messaging?