Do you need to be good at writing to create good product messaging?

I think you can have two flavors of product marketers. The first are very analytical and business-minded. They identify the key top customer problems and benefits for the...

Short answer - yes. It depends on what you mean by “writing”. The skillset of a best-selling novel writer vs. an effective product marketer is different. Written copy is ...

If your role involves writing product messaging then you should be good at writing. Writing is a necessary skill to help users understand your product and to view solving...

Yes and no. To create good product messaging, no. It takes many skills to create a good one. To create a good representation of that good product messaging, probably yes...

"Writing" in this context is a proxy for communicating; it is merely a vehicle through which to convey the right business case to the right audience. Brilliant thoughts h...

Whether it be products or political campaigns, marketers move people. Products exist to help people solve their problems or to help them win. Yes it is important to b...