Veeva Systems VP of Product Marketing • 1y
One idea (I can't take credit for it) that we've implemented was sales confidence as a product marketing KPI. It can be a leading indicator to a change in win rate (if you have longer sales cycles). So, before kickoff, survey sellers and sales leaders to ask 1) their overall confidence to sell certain products, 2) known support needed (usually customer evidence, competitive battlecards, etc), and 3) their belief that product marketing partners with them. We've set KPIs for field confidence pre-k ...Read More
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