How do you leverage sales kick-offs in non-traditional ways to help with product marketing KPIs?
Veeva Systems VP of Product Marketing • 1y
One idea (I can't take credit for it) that we've implemented was sales confidence as a product marketing KPI. It can be a leading indicator to a change in win rate (if yo...
1864 Views
Upcoming Event
Mastering Market Research
Splunk
Related Questions
How do you show Product Marketing's impact on metrics that are shared with another function?What are the KPIs you’re focusing on?How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?How do you structure your discovery phase to identify KPIs for an SMB when you're the only Marketing/Product Marketing Associate on the team? Is there a recommended process for determining KPI success results?How do you handle KPI formulation?