ServiceNow VP, Product Marketing - CRM • 1y
This may sound simple but: create the enablement with them, not for them. When sales reps, and especially sales leaders, are invested in the content they will use it. You know you have a winning enablement when sellers are organically using it in customer conversations. So, here's a checklist to make sure your next enablement lands: Identify your core objectives for the enablement: pipeline, product participation, win rate, etc. Run a kickoff with key sales leaders and stakeholders. Show them yo ...Read More
1,372
Views
