What steps do you take to make sure the Sales team actually uses the enablement materials you create? Especially for organizations where the Product Marketing role is new, and they take everything just as "a suggestion"
2 Answers
ServiceNow VP, Product Marketing - CRM • 1y
This may sound simple but: create the enablement with them, not for them. When sales reps, and especially sales leaders, are invested in the content they will use it. You...
1358 Views
Veeva Systems VP of Product Marketing • 1y
In addition to my answer about post-kickoff activities, I think it really boils down to finding your sales evangelists and go from there. It's understanding your sales pe...
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