Katie Gerard

Building out a launch process is actually fairly simple in concept. The hardest part is definitely getting cross functional alignment. This process can easily take 6 mon...

The best way to get a handle on the success rate of your enablement program is to evaluate it both quantitatively and qualitatively. On the quant side, it's helpful to d...

The easiest way to differentiate yourself is to have a really innovative product and solid marketing to back it up. My favorite example right now is a Klaviyo customer, M...

This is a great question and a super common scenario within PMM. At Klaviyo, we've played around with a lot of different launch cadences and resourcing levels for launche...

It depends on where these requests are coming from! I'm always cautious with competitor specific one pagers because it's so easy for these to get back to the competitor....

I actually have a Competitive Intel PMM on my team who works on some of these materials. It can be helpful to use a CI tool if you have budget for this. At Klaviyo, we ...

This is a tricky one and there are definitely some more above and also below board answers. I've known people who have made up fake identities in order to get demos from ...

I typically think of direct competitors as being other players in the same category of my org that are going after an overlapping share of wallet with an overlapping grou...

As a PMM, it can be frustrating to put a lot of work into something and have it sit unused. But I have a lot of empathy for my sales colleagues. Their lives are super bus...

Competitive positioning is basically a zoomed in version of your overall positioning. If you think of a competitive matrix, your overall positioning puts you on the map. ...