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What do you take into consideration when getting requests to create "leave behinds" and/or "one pagers" for a variety of different aspects for your company?

I'm starting to build our competitive program here at Percolate and I am personally questioning the need for creating a unique sales asset for each competitor.
4 Answers
Dave Kong
Cleanlab Head of Marketing8y
For requests in general, the very first thing i recommend doing is evaluating if the request is within your defined set of PMM responsibilities. If not, I would turn down...
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Katie Gerard
Workhuman Head of Product Marketing4y
It depends on where these requests are coming from! I'm always cautious with competitor specific one pagers because it's so easy for these to get back to the competitor....
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870 Views
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Hien Phan
TigerData Head of Marketing6y
I agreed with David on who is requesting the document. I would think about the buyer journey and the sales process, and ask myself would the leave-behinds or one-pagers m...
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First, who is requesting the docs? Is it an internal request (sales) or an external one (buyers)? The key to answering that question is to have knowledge about your buyer...
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