It depends on where these requests are coming from! I'm always cautious with competitor specific one pagers because it's so easy for these to get back to the competitor. I've personally seen slides our competitors have made about us and this is a) legally risky b) detrimental to any partnership you might have with your competitor c) super easy to debunk when you see it neatly written down! We do come up with "battlecards" for all our major competitors that Sales can use to quickly respond to some of the most common competitive objections with key talking points.
I'm more supportive on one pagers around specific topics/functionalities/industries that your product supports. These can be especially helpful in buying decsions with many diverse stakeholders, as they can be easily passed around while your buying committee works towards consensus.
One last note on this is make sure to prioritize what you're producing. Some considerations include:
- How many people will really use these materials? Is it just a couple loud sales reps asking for this or do you see a more general need?
- Are you prepared to not just produce the material, but to actually update it regularly?
- Every activity has an opportunity cost. Is this particular piece going to have the most impact vs. something else you could be doing? In order to know this, you'll need to track useage.