What do you take into consideration when getting requests to create "leave behinds" and/or "one pagers" for a variety of different aspects for your company?
I'm starting to build our competitive program here at Percolate and I am personally questioning the need for creating a unique sales asset for each competitor.
4 Answers
For requests in general, the very first thing i recommend doing is evaluating if the request is within your defined set of PMM responsibilities. If not, I would turn down...
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Workhuman Head of Product Marketing • 4y
It depends on where these requests are coming from! I'm always cautious with competitor specific one pagers because it's so easy for these to get back to the competitor....
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I agreed with David on who is requesting the document. I would think about the buyer journey and the sales process, and ask myself would the leave-behinds or one-pagers m...
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BrainKraft Founder • 8y
First, who is requesting the docs? Is it an internal request (sales) or an external one (buyers)? The key to answering that question is to have knowledge about your buyer...
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