What constitutes a competitor, and what is the goal you have in mind when you conduct competitor analysis?

Here is the competitive intelligence mission statement I've used for several years (repeat from previous post but will add more detail). “Define ourselves based on prob...

The competitive set is defined by your audience, not you. And it changes all the time. At Square, we compete against anything that enables anyone to participate in our ec...

Thanks for asking this question. The exercise of defining your competitive set is a critical, but at times under-emphasized aspect of conducting research. There are three...

This is a great question because: fortune favors the focused. In our world, there are thousands of SaaS offerings on the market. Many offer competitive products and capab...

"Competitor aware, customer obsessed" is something that I've internalized when thinking about competitors. Competitors are a good thing - it validates your space, your pr...

I think competitors are important, but developing your own unique perspective of who you are, what makes you different, and who you serve is 10-100x more important. A sh...

'I think a competitor is anyone who is in or adjacent to your space. Said another way, a competitor is a vendor that can cause confusion or slow down your sales cycle for...

Depends on how competitive your market is. You can create a list of competitors and create segments based on different variables that are important for your product or bu...

1. Revenue impact 2. Product innovation I used to only focus on the first point. That's an important one—and if you have limited bandwidth, I'd recommend you start there...

In the most simpliest terms, a direct competitor is solving a simliar or same pain point as you are. One goal in conducting a competitive analysis as part of your market ...

I typically think of direct competitors as being other players in the same category of my org that are going after an overlapping share of wallet with an overlapping grou...

My primary philosophy around competitors is a little different than most: focus 80% of your energy on what makes you great as a product or service, and the rest on what a...

I've found that there's a tendency in B2B SaaS to have some people in the org get concerned over every new "competitor" in the market. You can't allow this to affect your...

For smaller teams that may not have a built out CI team or CI PMM it can get tough to manage competitive research, positioning, creation enablement and dissemination of a...

There are a few types of competitors to think about: Tier 1: Prime Competition - Those who compete for the same dollars for a very similar product. You often end up in f...

A competitor is anything that can be substituted for the value that your product offers. Sometimes, that's a product with a very similar feature set. Sometimes, it's a pr...

The goal of our work is to help our company build and express our competitive differentiation. A competitor is anyone who has a similar value prop for the same audience. ...

I think of competitors in two ways. 1. alternatives. Excel the classical example here. An alternative way of achieving the same 2. similar / same product offerings target...

Interesting question about how I define "compeititor" in and of itself. I tend to look at competitors as barriers that keep people from buying the product I'm selling. So...