Workhuman Head of Product Marketing • 2y
This is a great question and a super common scenario within PMM. At Klaviyo, we've played around with a lot of different launch cadences and resourcing levels for launches. Product launches tend to be more about product adoption than any short term revenue gain. Yet, everyone agrees it's important to show a strong cadence of innovation to the market. This tension is especially acute if you're talking about new functionality that's important but isn't actually opening up new pockets of revenue fo ...Read More
1,283
Views
