When taking inventory of all content assets, what percentage of content should be for the top, middle, and bottom portions of the funnel?

At a foundational level, it’s relatively the same, prioritizing the right accounts based on intent and lifetime value. Where it can change is the messaging, tactics and c...

This is not a one-size-fits-all solution. I have found that the content pieces through the funnel vary based on what are the current business objectives, challenges and g...

My rule of thumb is it helps to have at least 3 pieces of content, in different formats for each stage of the funnel.Top-of-funnel content to include a mix of analyst con...

Hopefully not a cop-out, but "it depends." There isn't a magic % that I've found. When you map out your user journeys, where do you see the biggest fall-off in conversion...

The fact your categorizing your content and really considering what funnel stage its for is a great start. You likely have a sense of where you should be. Trust this sens...

The ideal percentage depends a lot on the industry, ICP, and your goals. I'd say a general guideline is:Top of funnel (TOFU): 60-70%Middle of funnel (MOFU): 20-30%Bottom ...