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VP, Direct to Consumer Marketing at National Basketball Association | Formerly Uber, Square, 1stdibs • March 24
How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?
How do you break up responsibilities when you're the first and only PMM and now you are hiring a new PMM to work under you? In a fast growing SAAS startup?