We are growing our product marketing team, and I'm wondering how to structure the roles and work for a team of three.

This depends heavily on the make-up of your company and your product portfolio. Early on, I thought of our team as product marketing generalists. Each PMM covered a wide ...

Starting with those three functional responsibilities - insights, launch/go-to-market, and sales enablement makes a ton of sense for a team of that size. Depending on the...

Great question! Sounds like your team is really prioritizing the awareness and consideration phase of your buyer's journey, so you're optimizing for product intel, launch...

Structuring a product marketing team is unique to every business. You could start by asking questions like: What are the business metrics that the organization needs to...

A team of three needs to be really agile and nimble. At the same time if you don't really prioritize you're going to risk burn out and poor quality work. For a team this ...

Refer to my answer for this other question here (link) For a team of 3, I can suggest some frameworks to use- Do you have multiple products and can 3 people own 3 prod...

What I would do here is to partner with your manager and key stakeholders to understand the top 3-5 problems the business needs your Product Marketing to solve. Basedo on...

It all depends on what gaps need to be filled in your company. Is there a need for sales materials, marketing strategy, customer sucess and retention, or do you need to...

Well, the way you have it broke down, you seem to be describing a great researcher, a great engineer and a great writer. Three very different, equally important skillsets...