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We are growing our product marketing team, and I'm wondering how to structure the roles and work for a team of three.
i want to know who i need to hire to start my product marketing team. We are starting with product insights, product launches and sales enablement
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Head Of Product Marketing at HubSpot | Formerly Salesforce, IBM, Silverpop, Blackboard • March 9
VP, Direct to Consumer Marketing at National Basketball Association | Formerly Uber, Square, 1stdibs • March 23
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • June 23
How do you retain good talent, especially when Product Marketing role are in such high demand across the industry
How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?