How is your team making the transition from product marketing to solutions marketing?
Do PMMs share both product and solutions marketing responsibilities? Or do PMM now speak more to the users and solution marketers to the buyers?
Thrive Capital Executive in Residence, Marketing • 6y
Solutions can mean very different things for different companies. For example, Salesforce’s Health Cloud is an end-to-end product solution for their healthcare customers—...
5285 Views
DeepL VP Product Marketing | Formerly Adobe, Salesforce • 7mo
At a certain stage of growth you find that your products are being used by quite different user groups - and/or - you decide that you need to start appealing to a differe...
1682 Views
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Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 4y
I view the role of a PMM as being someone who owns the full story/customer perception of a product, is the product-line CMO so to speak. Sometimes you will need to market...
1293 Views
The product marketing team at Sendbird officially transitioned from product to solutions marketing last quarter. I don't see PMMs take on both product and solutions marke...
663 Views
Cisco Director of Product Management, Speech and Video AI • 6y
The transition from products to solutions requires a company wide buy-in from the top otherwise PMM's cannot make any impact. The reason we move to solutions in the first...
1172 Views
Related Questions
How can I help my company make the switch from product to solution marketing?How would you describe the difference between solution marketing and product marketing? How to create a strategy for solution selling?What,if any, is the difference between platform and solution marketing? How do you approach messaging and customer segmentation?How do you structure your Product Marketing team?In practice, how does industry marketing and solutions marketing look different from product marketing? Doesn't product marketing have to message to industries and solutions already?