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4 Answers
Vishal Naik
Vishal Naik
Google Product Marketing LeadJanuary 25
I view the role of a PMM as being someone who owns the full story/customer perception of a product, is the product-line CMO so to speak. Sometimes you will need to market a solution, sometimes you will need to launch a product, sometimes you will need to convince sales people to do something and ......Read More
793 Views
Jack Wei
Jack Wei
Sendbird Head of Product MarketingJanuary 10
The product marketing team at Sendbird officially transitioned from product to solutions marketing last quarter. I don't see PMMs take on both product and solutions marketing responsibilities in the sense that they're now taking on double the workload. The focus has just shifted from selling pro......Read More
371 Views
Krithika Muthukumar
Krithika Muthukumar
Retool Head of MarketingDecember 19
Solutions can mean very different things for different companies. For example, Salesforce’s Health Cloud is an end-to-end product solution for their healthcare customers—you sign up for Health Cloud, your dashboard says Health Cloud, you’re billed for Health Cloud, etc. There’s also companies tha......Read More
3667 Views
Savita Kini
Savita Kini
Cisco Director of Product Management, Speech and Video AIJanuary 7
The transition from products to solutions requires a company wide buy-in from the top otherwise PMM's cannot make any impact. The reason we move to solutions in the first place is because the customers prefer a more holistic solution to their problem/pain point versus a point-product. To build a ......Read More
1032 Views
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Danny Sack
Danny Sack
SAP Director of Product MarketingJune 15
In smaller organizations, I've found this is much harder. The marketing team, sales team, and product team might all sit very close to each other. Small organizations essentially require everyone to have a technical/product expertise that just doesn't happen in larger orgs. The sales teams will j......Read More
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Div Manickam
Div Manickam
Mentor : Career | Leadership | Product MarketingDecember 5
As product marketing is part of the product organization, we look at data analysis and north star metrics to help in our decision-making process. Customer research and market analysis help to identify the unique pain points to develop the differentiated value proposition.  CRM data analysis, b......Read More
1273 Views
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Krithika Muthukumar
Krithika Muthukumar
Retool Head of MarketingDecember 19
These terms are used so interchangeably these days—some may argue it’s not even worth separating them out. However, the challenges for each are slightly different and a nuanced approach can change the type of impact PMM and your company can have. Here’s how I think about these: * Suite, portfol......Read More
2214 Views
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Francisco M. T. Bram
Francisco M. T. Bram
Albertsons Companies Vice President of MarketingMarch 24
When you're starting out your career as a PMM, it is very important to remember that your value promise is to customers and not internal stakeholders. I don't mean to say that internal alignment and buy-in isn't important but it should never take priority over serving your customers. In my early ......Read More
360 Views
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Rekha Srivatsan
Rekha Srivatsan
Salesforce Vice President Product MarketingAugust 11
Product marketing is the core of any organization. We are the product experts, which means:  * We work closely with the demand gen teams to create compelling ads in the market.  * We partner with the awareness teams to hype the product / upcoming features. * We align with the product teams......Read More
675 Views
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Jack Wei
Jack Wei
Sendbird Head of Product MarketingJanuary 10
When the customer nods in agreement with messaging, it's good. When they pull out a credit card or sign the contract, it's great.  Ultimately, a product marketer IC, leader, CMO, or CEO can opine on messaging all they want. None of it matters until it's put in front of a blunt customer or batt......Read More
281 Views