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Since payments are not like SaaS, where you are selling a subscription, how does your product marketing team define success?

Are you looking at things like adoption? If so, how do you work towards that or other success metrics?

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2 Answers
Platform and Solutions Product Marketing
  1. Krithika Muthukumar
    Krithika Muthukumar

    Thrive Capital Executive in Residence, Marketing • 6y

    When I was at Stripe, we had a robust self-serve channel in addition to sold deals. Startups that start by processing very small amounts of volume can grow up to be quite big. Our long-term bet hinged on this cohort-based approach, so we prioritized both channels ~equally. Pageviews and impressions can be useful proxies to understand the impact a launch had on awareness, but the north star is usage and engagement. As a PMM group, we tried our best to align our metrics with the product and engine ...Read More

    2,461 Views
  2. Jeremy Moskowitz
    Jeremy Moskowitz

    MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y

    Success is when my messaging leads to us acquiring leads, generating pipeline and winning deals with specific personas we are trying to reach. I start my day looking at Marketing dashboards to review the top-to-mid-funnel marketing metrics like response rate, conversion rate, and pipeline generated, always by persona type. To the extent that I can influence them, I also look at sales metrics like revenue generated and impact on the sales cycle. I’m speaking through the lens of sales-led growth r ...Read More

    406 Views

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