Question Page

Since payments are not like SaaS, where you are selling a subscription, how does your product marketing team define success?

Are you looking at things like adoption? If so, how do you work towards that or other success metrics?
Krithika Muthukumar
Thrive Capital Executive in Residence, Marketing6y
When I was at Stripe, we had a robust self-serve channel in addition to sold deals. Startups that start by processing very small amounts of volume can grow up to be quite...
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Jeremy Moskowitz
MURAL Vice President, Segment Marketing | Formerly LinkedIn1y
Success is when my messaging leads to us acquiring leads, generating pipeline and winning deals with specific personas we are trying to reach. I start my day looking at M...
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399 Views
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