Leanna Jackson
Product Marketing Manager, Chatbooks
About
Starting in Growth + Performance marketing, now Product Marketing
Content
Leanna Jackson
Chatbooks Product Marketing Manager • June 2
When pitching new messaging with senior stakeholders I start with a "soft launch". Usually, I keep it light and focus on asking for feedback rather than saying it's final. This happens in one-off Slack messages or in 1:1 conversations. Then I put together a formal document (typically a slide d......Read More
541 Views
Leanna Jackson
Chatbooks Product Marketing Manager • June 2
Former Performance/Growth Marketer here! Here is what I did when I was looking to transition into Product Marketing: * Listen to product marketing podcasts to learn from other's experiences (check out Women in Product Marketing, Thrills and Chills, and the other podcasts from PMA and Sha......Read More
389 Views
Leanna Jackson
Chatbooks Product Marketing Manager • May 16
Love this question - we have recently been discussing this on our team! To me, brand marketing encompasses a broader view of messaging and campaign execution. This may include larger brand initiatives (such as one centered around a peak holiday or buying period) or a strategy around tone and voic......Read More
371 Views
Credentials & Highlights
Product Marketing Manager at Chatbooks
Studied at University of Colorado – BS in Marketing + International Business; Currently pursuing MS in User Experience
Lives In Denver, CO
Knows About Go-To-Market Strategy, Messaging, Pricing and Packaging, Product Launches, Product Ma......more