Leanna Jackson

Sr. Product Marketing Manager, Adobe

Content

How do you pitch and approve messaging with internal senior stakeholders? What are the best tactics you've previously used?

Leanna Jackson

Adobe Sr. Product Marketing Manager | Formerly Chatbooks, soona • 2y

When pitching new messaging with senior stakeholders I start with a "soft launch". Usually, I keep it light and focus on asking for feedback rather than saying it's final...

879 Views

What resources would you recommend for a performance marketer who works closely with product looking to pivot to PMM?

Leanna Jackson

Adobe Sr. Product Marketing Manager | Formerly Chatbooks, soona • 2y

Former Performance/Growth Marketer here! Here is what I did when I was looking to transition into Product Marketing:Listen to product marketing podcasts to learn from oth...

851 Views

I am in the process of pivoting my career from Content Marketing to Product Marketing. What are some helpful resources, workshops, and/or online courses I should check out to help make the transition easier?

Leanna Jackson

Adobe Sr. Product Marketing Manager | Formerly Chatbooks, soona • 1y

I highly recommend checking out the content and templates available through the Product Marketing Alliance. When I transitioned from Growth to Product Marketing, PMA's re...

636 Views

How does your company define the difference between product marketing and integrated / brand / customer marketing?

Leanna Jackson

Adobe Sr. Product Marketing Manager | Formerly Chatbooks, soona • 2y

Love this question - we have recently been discussing this on our team! To me, brand marketing encompasses a broader view of messaging and campaign execution. This may in...

521 Views

Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)

Leanna Jackson

Adobe Sr. Product Marketing Manager | Formerly Chatbooks, soona • 1y

I think it depends on the size of the organization. When I worked at Chatbooks, we had smaller, more tight-knit teams and I was one of two Product Marketers. Because of t...

251 Views

Credentials & Highlights

Sr. Product Marketing Manager at Adobe

Formerly Chatbooks, soona

Studied at University of Colorado – BS in Marketing + International Business; Arizona State University – MS in User Experience

Lives In Denver, CO

Knows About Go-To-Market Strategy, Messaging, Pricing and Packaging, Product Launches, Product Ma...more

Work At Adobe

Group Product Marketing Manager, Engagement