Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)

For my company, it's currently shared between product, product marketing and design, but that's mostly a factor of being a startup and in the process of building out each...

This is always a gray area :) At Gong, most UX copy is owned by the product writing team, except for naming "Tier 1" products. Together with that team, we established a ...

In-app copy typically falls under Product Marketing. If it is something you do not own today, my advice would be to work with the Design/PM team who is currently owning t...

The copy in the product itself is owned by our Product Design team. However, we have a Customer Engagement / Customer Lifecycle Marketing team that owns copy for in-app m...

In my opinion, PMM has a better vantage of customer needs and command of customer voice to produce best in app copy, product naming nomenclature and in-product guidance. ...

In-app copy does fit with Product Marketing - and Product! So technically, our PM team owns the in-product experience but PMM has full access to the tool. We have a slack...

A few answers here, based on use case! Naming inside the product (like features, tabs, or experiences) would be handled by PMM during the launch process. PM is likely t...

I’ve mostly seen in-app copy live under Design within the Product org, and that’s also the case in my current company. This setup makes sense because in-app copy is part ...

I think it depends on the size of the organization. When I worked at Chatbooks, we had smaller, more tight-knit teams and I was one of two Product Marketers. Because of t...

We like keeping this with the PMM or a Product Manager/Owner, as the person writing this copy needs to be super familiar with the product and user experience. They need t...

If your company has the resources, I would advocate for there to be an in-app copy writer that sits under design. By putting them with design, they will have the shortest...

IME this should sit in engineering, but it's generally not a bad idea for the copy writer to solicit PMM feedback. PMM needs to be hyper focused on strategic tasks. This ...

In quickly growing companies, I've found there are a few "hot potatoes" that get passed around as the quarters pass by and employees come and go. One of those jobs that g...

It depends on how big your company is! At large companies, there’s often a Content Strategy or Product Writing person or team that sits under Design. The PMM should ens...

Copy is maybe the most important lever to drive engagement and growth 🚀 so this is really important! It’s absolutely critical that the best copywriters on your team are i...