What resources would you recommend for a performance marketer who works closely with product looking to pivot to PMM?
2 Answers
Advisor & Investor | Product Marketing Expert | B2B | Formerly Pandadoc,Unbabel, McKinsey • 3y
this is a good reference for a PMM book - quite new https://www.svpg.com/books/loved-how-to-rethink-marketing-for-tech-products/also read about Product Management - https...
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Adobe Sr. Product Marketing Manager | Formerly Chatbooks, soona • 2y
Former Performance/Growth Marketer here! Here is what I did when I was looking to transition into Product Marketing:Listen to product marketing podcasts to learn from oth...
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I am in the process of pivoting my career from Content Marketing to Product Marketing. What are some helpful resources, workshops, and/or online courses I should check out to help make the transition easier?What advice would you give to people transitioning into product marketing from less common roles like investment banking/finance?What are your favorite PMM podcasts, YouTube channels, and courses?
Is there anything you don't like about them? What PMM content you wish existed?
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