this is a good reference for a PMM book - quite new
https://www.svpg.com/books/loved-how-to-rethink-marketing-for-tech-products/
also read about Product Management - https://www.svpg.com/books/inspired-how-to-create-tech-products-customers-love-2nd-edition/
On positioning:
the classic: Positioning from All Ries, Jack Trout
the newer: Obviously Awesome - April Dunford
Adobe Sr. Product Marketing Manager | Formerly Chatbooks, soona • 3y
Former Performance/Growth Marketer here! Here is what I did when I was looking to transition into Product Marketing: Listen to product marketing podcasts to learn from other's experiences (check out Women in Product Marketing, Thrills and Chills, and the other podcasts from PMA and Sharebird) Read articles online (Product Marketing Alliance is a great place to start) – if you're a member you can also access old webinars/conferences that are packed with helpful information Rewrite my resume – and ...Read More
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