I am in the process of pivoting my career from Content Marketing to Product Marketing. What are some helpful resources, workshops, and/or online courses I should check out to help make the transition easier?

I am staying at the same company as I transition from Content to Product Marketing. There hasn't been any form of Product Marketing in the past so this would be a new initiative. I would like to get started on the right path in order to build a great Product Marketing foundation.

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Product Marketing Career Path

Leanna Jackson

Adobe Sr. Product Marketing Manager | Formerly Chatbooks, soona • 1y

I highly recommend checking out the content and templates available through the Product Marketing Alliance. When I transitioned from Growth to Product Marketing, PMA's resources (plus the free community in Slack) were very helpful in learning the fundamentals of product marketing. A few other things that were helpful to me: Talk with current product marketers and hiring managers to identify what skills would easily transfer into product marketing. Check out ADPList - although this platform is mo ...Read More

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