How do you pitch and approve messaging with internal senior stakeholders? What are the best tactics you've previously used?
Messaging can be highly subjective. Therefore what are your best tactics to align the mindsets of different stakeholders (ie positioning) and then approve messaging? Especially when stakeholders usually agree in principle to positioning, but then disagree when final messaging and creative assets are made.
2 Answers
Pressable Chief Marketing Officer • 1y
One way I have found success here is to focus on (2) key review/approval moments:Early Stage ReviewApproval on goals/objectivesApproval on target audiences + KPI'sPropose...
1685 Views
Adobe Sr. Product Marketing Manager | Formerly Chatbooks, soona • 2y
When pitching new messaging with senior stakeholders I start with a "soft launch". Usually, I keep it light and focus on asking for feedback rather than saying it's final...
879 Views
Upcoming Event
Mastering Market Research
Splunk
Related Questions
What messaging do you call successful?How do you approach getting approval for messaging from internal stakeholders like Product, Sales, and Customer Success?Who should a product marketer work with to QA and approve product messaging?What tools do you use to help you manage your messaging and then disseminate it to the rest of the organization?How do you ensure your sales team is versed enough in using the right messaging with the right customers?How do you get internal teams to adopt new messaging?