Question Page

How do you pitch and approve messaging with internal senior stakeholders? What are the best tactics you've previously used?

Messaging can be highly subjective. Therefore what are your best tactics to align the mindsets of different stakeholders (ie positioning) and then approve messaging? Especially when stakeholders usually agree in principle to positioning, but then disagree when final messaging and creative assets are made.
1 Answer
Leanna Jackson
Leanna Jackson
Chatbooks Product Marketing ManagerJune 2

When pitching new messaging with senior stakeholders I start with a "soft launch". Usually, I keep it light and focus on asking for feedback rather than saying it's final. This happens in one-off Slack messages or in 1:1 conversations.

Then I put together a formal document (typically a slide deck) that includes the data and research behind the messaging, relevant information about how I reached the final message, and the final messaging strategy. At this point, I'm still open to feedback but try to move towards a final strategy rather than throwing out the work already done.

532 Views
Successful Product Launches
Thursday, May 23 • 12PM PT
Successful Product Launches
Virtual Event
Gia Pham, MA
Daniel Stark
Neha Mehrotra
+57
attendees
Top Product Marketing Mentors
Stephanie Kelman
Stephanie Kelman
Shopify Senior Product Marketing Lead
Sarah Din
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Jenna Crane
Jenna Crane
Klaviyo Head of Product Marketing
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Alissa Lydon
Dovetail Product Marketing Lead