Lianne Stewart

The other comment about it being a shortcut is exactly right. For some reason, we're all wired to think we have to 'put the work in.' (That why so many people think weight-loss medication is 'cheating' too).As someone who helps leaders with their narratives, I do come across my fair share of AI-written "thought leadership." To be fair, it acts as a good starting point to help me understand parts of their vision and ideas, but it's often too vague or jargony.This is why I often suggest people cre ...Read More

I don't have templates, but I do have an understanding of how each audience will likely connect with my business story. Every audience will ask "what's in it for me?" so the narrative should address these specific concerns.I'm painting with extremely broad strokes here:For the C-Suite: revenue, reputation, and long-term value of their business.VP: does it align with company priorities?Director: can this work across the org/teams and help us meet our business goals?Manager: does this make my team ...Read More

Instead of talking about the same problems, try to say the thing that everyone else is avoiding. When you say what others aren't, you get noticed. Now, this does mean pushing your (or your team's) comfort level, but you can stand out more by being honest. And the more you do this, the easier it becomes (and the more your clients look to you for the answers). It's also a great way to avoid the dreaded marketing jargon because you're speaking from the heart. If that's not an option, have your cust ...Read More