How does storytelling differ for the internal vs. customer facing audience, if at all?
2 Answers
Amazon Web Services (AWS) Head of Product Marketing • 6mo
I'd argue that the story should not differ internally versus externally. I've found that if you're using inconsistent terminology or language when describing your brand o...
483 Views
The Narrative Office Owner | Formerly Meta • 5mo
The core story should remain consistent, but keep in mind these two audiences have different goals. Employees need clarity and context. So, they're thinking of questions ...
184 Views
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