Amazon Web Services (AWS) Head of Product Marketing • 8mo
I'd argue that the story should not differ internally versus externally. I've found that if you're using inconsistent terminology or language when describing your brand or product internally and externally, it ends up accidentally coming through to customers in sales conversations, marketing content, and presentations. This inconsistency just confuses your customers, which is really the last thing you want to do. Keep the story consistent both internally and externally, and make sure your entire ...Read More
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