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Do you use different templates depending on type of customer when developing stories?

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2 Answers
Storytelling
  1. Alina Fu
    Alina Fu

    Microsoft Director, M365 Copilot for storytelling and narratives, sales enablement, and compete • 8mo

    A great marketer reads the room and understands what the customer needs. For every customer presentation, I always create a bespoke presentation for them. The main narrative is the same for consistency, but I will do my research about the customer (we built an agent for that) and learn about the customer’s industry, the people I am presenting to (role and function) and news about their company. Depending on the customers’ maturity on the product adoption curve, I will tailor the altitude of the ...Read More

    1,092 Views
  2. Lianne Stewart
    Lianne Stewart

    The Narrative Office Owner | Formerly Meta • 6mo

    I don't have templates, but I do have an understanding of how each audience will likely connect with my business story. Every audience will ask "what's in it for me?" so the narrative should address these specific concerns.I'm painting with extremely broad strokes here:For the C-Suite: revenue, reputation, and long-term value of their business.VP: does it align with company priorities?Director: can this work across the org/teams and help us meet our business goals?Manager: does this make my team ...Read More

    217 Views

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